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Daily Archives: 07/12/2020

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Behavioural psychology creates dynamic student acquisition and retention

Student RecruitmentBy Nathan Chanesman07/12/2020Leave a comment

Student acquisition is not, as some believe, an art but a science. Students buy in certain ways, react to certain triggers and are happy to spend whatever it takes to satisfy certain needs and values they hold dear. But what are those triggers?

Google says ‘forget everything you know about the marketing funnel‘!

Recruitment MarketingBy Nathan Chanesman07/12/2020Leave a comment

Every student journey is unique, which makes marketing to and recruiting undergraduate and adult learners extremely challenging. Not only are students hard to identify, but the pathways by which students find their way to your undergraduate, online or postgrad programs, vary greatly.

Building personal relationships is everything in student recruitment

Student RecruitmentBy Nathan Chanesman07/12/2020Leave a comment

New technologies have turned centuries-old educational institutions on their heads. To succeed in the new digital education world, educators are now personalising content and building long-term relationships with students and online learners.

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