Nathan Chanesman is a leading expert on student recruitment and career profiling. He is Founder and CEO of The MyProfile Group; creators of personal profiling assessments MyCareerMatch, Job Profile, Discover Me, MySalesSuccess and MyResume all dedicated to helping people achieve success in their education study and career choice.

Attracting Adults to Study Online

For many universities marketing to adults, online study can substantially increase student enrolment. For instance, most regional universities rely heavily on their local catchment schools to provide students. The difficulty is student school numbers vary year by year and the attraction of larger city campuses will divert young people away from you Marketing to Adults…

Increase university retention by providing quality career advice to school leavers before they apply

Thousands of first-year university students drop out each year. While it has traditionally been the responsibility of high schools to help young people explore their further education options, universities also have a role to play in educating future students at the high school level in order to increase retention rates and ensure young people benefit from their university experience.