Nathan Chanesman is a leading expert on student recruitment and career profiling. He is Founder and CEO of The MyProfile Group; creators of personal profiling assessments MyCareerMatch, Job Profile, Discover Me, MySalesSuccess and MyResume all dedicated to helping people achieve success in their education study and career choice.

Recruiting Generation Z

Recruiting Generation Z All involved student recruitment particularly those reaching out to school leavers, cannot assume the same recruitment strategies that worked in the past will continue to do so today. If your university has been using the same student recruitment techniques for the past 5 years you need to stop and seriously reconsider your…

University Micro Marketing

Many university faculties want a recruitment tool specific to them and not be totally reliant on macro university marketing and student recruitment programs. They’d like to attract students interested in their study area rather than whole of university. Using MyCareerMatch micro-marketing, faculties can attract and collect future students details based on their specific interest. Each…

Personality assessment can lead to best fit for courses and careers

MyCareerMatch Recruit white paper, explores how personality assessment can lead to finding best fit courses and careers. We know that school recruiters and counsellors who focus on the strengths and personality attributes of young adults preparing for life after high school have the best chance of converting curious prospective students to enrolled young adults. The…

Attracting Adults to Study Online

For many universities marketing to adults, online study can substantially increase student enrolment. For instance, most regional universities rely heavily on their local catchment schools to provide students. The difficulty is student school numbers vary year by year and the attraction of larger city campuses will divert young people away from you Marketing to Adults…

Increase university retention by providing quality career advice to school leavers before they apply

Thousands of first-year university students drop out each year. While it has traditionally been the responsibility of high schools to help young people explore their further education options, universities also have a role to play in educating future students at the high school level in order to increase retention rates and ensure young people benefit from their university experience.