Nathan Chanesman is a leading expert on student recruitment and career profiling. He is Founder and CEO of The MyProfile Group; creators of personal profiling assessments MyCareerMatch, Job Profile, Discover Me, MySalesSuccess and MyResume all dedicated to helping people achieve success in their education study and career choice.
Student acquisition is not, as some believe, an art but a science. Students buy in certain ways, react to certain triggers and are happy to spend whatever it takes to satisfy certain needs and values they hold dear. But what are those triggers?
Every student journey is unique, which makes marketing to and recruiting undergraduate and adult learners extremely challenging. Not only are students hard to identify, but the pathways by which students find their way to your undergraduate, online or postgrad programs, vary greatly.
New technologies have turned centuries-old educational institutions on their heads. To succeed in the new digital education world, educators are now personalising content and building long-term relationships with students and online learners.