Student acquisition is not, as some believe, an art but a science. Students buy in certain ways, react to certain triggers and are happy to spend whatever it takes to satisfy certain needs and values they hold dear. But what are those triggers?
Being cognizant of these invisible influencers is a must in today’s education world. So what does behavioural psychology have to do with the students’ education decisions and experience? Everything!
Combining practical experience, technology, human psychology and leading thinking in education and business, MyCareerMatch ignites the student’s motivation to continue their higher education studies and makes it easier for students to make a decision to enrol in studies that will improve their lives and lead to success in their careers.
Education marketing and ‘selling’ is the science of personality and behaviour. It gets below the surface and into the depths of why students – LIKE you, TRUST you, and WANT TO ENROL with you – or why they don’t.
Each student has specific behavioural preferences or ‘buy buttons’ on how and why they like to ‘buy’. MyCareerMatch and MyCourseMatch are psychometric career personality tools that can predict and influence non-conscious, emotional triggers. In short, we have the tools that can supercharge your education marketing.
As more universities move to online learning, there still needs to be human contact.
As part of the MyCareerMatch solution, we have created a new Behavioural Selling Academy For Universities – MySalesSuccess – that gives your team the tools to form great relationships with students; make those who are uncertain or stressed feel relaxed, and put behavioural psychology to work to improve the student experience (and enrol more students!)
Our goal is to quickly and easily explain these drivers of human behaviour while providing tactics that can help you when selling your courses or degrees. For more information view website
My invitation to you
“We know it’s not easy to make major changes in a large institution, especially in an area like education marketing, with its complicated budgets and multiple decision-makers. But hopefully, these ideas will inspire you to try out some new strategies and make the case to your team members that personalised lead generation and student recruitment tools like MyCareerMatch and MyCourseMatch are the way to go.” Contact me