Does personality make a difference to education and career choices? Absolutely! Personality matters as much in education as it does in life. The decisions you make concerning your career and study areas have a lot to do with your personality and your understanding of your strengths and talents.
Student acquisition is not, as some believe, an art but a science. Students buy in certain ways, react to certain triggers and are happy to spend whatever it takes to satisfy certain needs and values they hold dear. But what are those triggers?