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Tag Archives: leads

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The secrets to career success and why personality matters

Student RecruitmentBy Nathan Chanesman17/12/2020Leave a comment

Does personality make a difference to education and career choices? Absolutely! Personality matters as much in education as it does in life. The decisions you make concerning your career and study areas have a lot to do with your personality and your understanding of your strengths and talents.

Robots won’t take your job but technology is changing what we do

Career and Study ArticlesBy Nathan Chanesman09/12/2020Leave a comment

Deloitte Insights, Australia, recently released a report “Why the future of work is human”. Robots won’t take our jobs, but technology is changing what we do, which means employment is growing in the roles that are hardest to automate.

The rise of social media in higher education recruitment

Student RecruitmentBy Nathan Chanesman09/12/2020Leave a comment

It’s a fact that students use social media, among other things, to choose a university. Through it, they can share valuable information with friends and family, and make value judgements based on the content they see shared across a university’s digital channels.

Behavioural psychology creates dynamic student acquisition and retention

Student RecruitmentBy Nathan Chanesman07/12/2020Leave a comment

Student acquisition is not, as some believe, an art but a science. Students buy in certain ways, react to certain triggers and are happy to spend whatever it takes to satisfy certain needs and values they hold dear. But what are those triggers?

Google says ‘forget everything you know about the marketing funnel‘!

Recruitment MarketingBy Nathan Chanesman07/12/2020Leave a comment

Every student journey is unique, which makes marketing to and recruiting undergraduate and adult learners extremely challenging. Not only are students hard to identify, but the pathways by which students find their way to your undergraduate, online or postgrad programs, vary greatly.

Building personal relationships is everything in student recruitment

Student RecruitmentBy Nathan Chanesman07/12/2020Leave a comment

New technologies have turned centuries-old educational institutions on their heads. To succeed in the new digital education world, educators are now personalising content and building long-term relationships with students and online learners.

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