Nathan Chanesman is a leading expert on student recruitment and career profiling. He is Founder and CEO of The MyProfile Group; creators of personal profiling assessments MyCareerMatch, Job Profile, Discover Me, MySalesSuccess and MyResume all dedicated to helping people achieve success in their education study and career choice.
Does personality make a difference to education and career choices? Absolutely! Personality matters as much in education as it does in life. The decisions you make concerning your career and study areas have a lot to do with your personality and your understanding of your strengths and talents.
Deloitte Insights, Australia, recently released a report “Why the future of work is human”. Robots won’t take our jobs, but technology is changing what we do, which means employment is growing in the roles that are hardest to automate.
It’s a fact that students use social media, among other things, to choose a university. Through it, they can share valuable information with friends and family, and make value judgements based on the content they see shared across a university’s digital channels.
Student acquisition is not, as some believe, an art but a science. Students buy in certain ways, react to certain triggers and are happy to spend whatever it takes to satisfy certain needs and values they hold dear. But what are those triggers?
Every student journey is unique, which makes marketing to and recruiting undergraduate and adult learners extremely challenging. Not only are students hard to identify, but the pathways by which students find their way to your undergraduate, online or postgrad programs, vary greatly.
New technologies have turned centuries-old educational institutions on their heads. To succeed in the new digital education world, educators are now personalising content and building long-term relationships with students and online learners.